Cracker Barrel Email Design System 

Cracker Barrel came to us with some specific problems for us to help with. One of the main ones was their brand red often turned bubble gum pink in dark mode. One of the first things I did while making this system was to test all colors in automatic dark mode inversion. I researched hex code by hex code to find a dark blue that would automatically change to their brand light blue in dark mode but ALSO was still accessible. 

I focused on keeping their brand true in the emails with warm colors and "down home" vibes. When I showed them the design system, I backed up my creative decisions with research and the client was thrilled with the new look. I was also excited to move them away from image only emails to something more accessible, so a broader range of audiences can enjoy their messaging and media.